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Primary Research | Execute efficient and actionable research studies.

It is common for market researchers, especially in pharmaceuticals, to spend weeks (maybe months) working with their brand team to identify business questions...only to be disappointed with the final market research report. You were hoping for insightful direction and instead get a data dump.

Practical Insights has experience on both the client and supplier side. We customize your deliverables to answer the original busness question. Further, we provide recommendations on converting these answers to practical marketing implementation.

Theraputic Categories Primary Market Research Customer & Data
  • Aesthetics/ Plastic Surgery
  • Alzheimers Disease
  • Anxiety
  • Asthma
  • Benign Prostatic Hyperplasia (BPH)
  • Bipolar
  • Cardiovascular Risk
  • Chronic Pain
  • Contraceptives
  • COPD
  • Depression
  • Diabetes
  • Erectile Dysfunction
  • Glaucoma
  • Hypertension
  • Lupus (SLE)
  • Macular Degeneration
  • Obesity
  • Osteoporosis
  • Parkinsons Disease
  • Psoriasis
  • Restless Leg Syndrome
  • Rheumatoid Arthritis
  • Schizophrenia
  • Research Design
  • Custom Quantitative
    -Chart Pulls
    -Monadic Design
    -Pre/Post Design
    -Test/Control Design
  • Qualitative
    -Focus Groups
    -In-depth Interviews
    -Phone to Web
  • Multi-phased:
    Qualitative-Quantitative-Qualitative

  • Study Types
  • Segmentation
  • Positioning
  • Buying Process/Driver Analysis
  • Sales Force Effectiveness
  • Brand/Company Loyalty
  • Market Landscape
  • Forecasting
  • Tracking
  • ROI Analysis
  • Message Testing
  • Exploratory
  • Customer Types
  • Physicians
  • Consumers
  • Patient Charts
  • Formulary Decision Makers
  • Sales Force
  • Caregivers
  • Nurses
  • Thought Leaders
  • Employers

  • Data Sources
    (in addition to primary)
  • IMS Physician Level Data
  • Patient Level Secondary
    Data(SDI)
  • Client Provided Call Data
    (i.e. detail frequency)
  • CDC Datasets
    (NHANES, BRFSS, etc.)
  • Census Datasets
    (American Community Survey,
    Census 2000, etc.)

Consulting | Leverage existing market research to improve your brand.

The best way to get more from your market research studies is to have a partner that's dedicated to your program over an extended period of time. While many agencies approach new clients as a partner, their compensation is based on a per-project basis. The insights warehouse service is a longer term engagement offering. It essentially provides you with a consulting analyst (on retainer) who knows your data inside and out. This ensures that you don't end up paying for the same data twice and that you get everything you need from the data you collect.

So while you may have a storage system for your data and reports, the insights warehouse will make the information applicable to your current role. As part of this service you receive a market landscape presentation and up to 10 ad hoc requests for further analysis over the course of a year. Ad hoc requests can be any of the following:

  • Re-analyzing of a study for a new objective
  • Mining information for a current issue or to help design new research
  • Creating a presentation for a meeting
  • Drafting a market research plan
  • Transferring learning to support teams (e.g., your advertising agency)

Training | Develop programs based on experience, not textbooks.

As with our approach to analysis, we take a practical approach to training. The training offered by Practical Insights is not an off-the-shelf product. Instead we customize your training program to meet your needs. When possible, we even use your prior research studies for relevant examples.

To make training actionable, participants need tools and templates that apply to their job. All training provided by Practical Insights will include the creation of tools and templates specific to your program. For example, if training is requested for vendor management, an RFP template is be created for attendees to use upon completion of the training. All training materials, tools and templates will become yours to replicate and reuse.