It is common for market researchers, especially in pharmaceuticals, to spend weeks (maybe months) working with their brand team to identify business questions...only to be disappointed with the final market research report. You were hoping for insightful direction and instead get a data dump.
Practical Insights has experience on both the client and supplier side. We customize your deliverables to answer the original busness question. Further, we provide recommendations on converting these answers to practical marketing implementation.
|Theraputic Categories||Primary Market Research||Customer & Data|
The best way to get more from your market research studies is to have a partner that's dedicated to your program over an extended period of time. While many agencies approach new clients as a partner, their compensation is based on a per-project basis. The insights warehouse service is a longer term engagement offering. It essentially provides you with a consulting analyst (on retainer) who knows your data inside and out. This ensures that you don't end up paying for the same data twice and that you get everything you need from the data you collect.
So while you may have a storage system for your data and reports, the insights warehouse will make the information applicable to your current role. As part of this service you receive a market landscape presentation and up to 10 ad hoc requests for further analysis over the course of a year. Ad hoc requests can be any of the following:
As with our approach to analysis, we take a practical approach to training. The training offered by Practical Insights is not an off-the-shelf product. Instead we customize your training program to meet your needs. When possible, we even use your prior research studies for relevant examples.
To make training actionable, participants need tools and templates that apply to their job. All training provided by Practical Insights will include the creation of tools and templates specific to your program. For example, if training is requested for vendor management, an RFP template is be created for attendees to use upon completion of the training. All training materials, tools and templates will become yours to replicate and reuse.