About

About Practical Insights

Practical Insights is a market intelligence consulting firm that addresses your business challenges with smart market research investments. We're not looking just for projects; we're looking for partners.

Practical Insights specializes in healthcare: pharmaceutical brands, advertising firms with healthcare clients, and small businesses with a healthcare focus.




Our Team - Melinda Spaulding


Experience

Melinda has a Masters of Market Research degree from the University of Georgia, Athens, and an undergraduate degree, summa cum laude, in Psychology Research methods from Viterbo College, LaCrosse, Wisconsin. Melinda has focused her 18 years of market research experience balancing methodology with the art of storytelling.​

Personal Interests

When Melinda isn’t working, she’s attempting to “get a run in,” but often that means she’s chasing her kids around the house or challenging her son to another game of “pop-a-shot.” Melinda also volunteers her time at the local Catholic school that her children attend-working on their marketing committee.​


Our Team - Jeff Spaulding


Experience

Jeff Spaulding is rounding his 20th year of Internal Auditing experience and has maintained his professional development by earning the following certifications: Certified Public Accountant (CPA), Certified Internal Auditor (CIA), and Certified Fraud Examiner (CFE). Jeff's experience and certifications in accounting and auditing not only provide the experience needed to manage the accounting and finance functions of Practical Insights, but also provide a unique perspective for performing data management and analysis.

Personal Interests

Jeff runs daily and has too many hobbies to list. He is a sports fan for just about any team that is based out of Minnesota.


Our Team - Kimberly Hoffman


Experience

Kim has a Master’s of Science in Elementary and Special Education from the State University of New York at New Paltz and an undergraduate degree in Special Education from the College of St. Rose, Albany, NY. She has also completed the Principles of Pharmaceutical Marketing Research certificate program at the University of Georgia. She made the career shift to marketing research after 20 years as an educator.

Personal Interests

While all of that is enough to keep any normal person busy, Kim currently has 3 kids in college and 1 in high school. Kim is also very active and generous in her community, volunteering her time and money to the local Boy & Girls Club. When she isn’t chasing their new puppy Jeter around, Kim is a champion BUNCO player.


Our Team - Lisa Fleming


Experience

Lisa received her Bachelor’s Degree, in History, from the University of St. Thomas, St. Paul, MN. Lisa has several years of experience at Practical Insights and makes sure everything that needs to happen in order to make our projects a success is completed.

Personal Interests

Lisa received her Bachelor’s Degree, in History, from the University of St. Thomas, St. Paul, MN. Lisa has several years of experience at Practical Insights and makes sure everything that needs to happen in order to make our projects a success is completed.


Our Team - Ashley Hawkins


Experience

Ashley started out her education at Helicopter Adventures, Inc. (which later became Bristow Academy) perusing her helicopter pilots license. 5 years and 3 licenses later she decided to change paths as well as make a move across the country from her home in California to the Midwest. Ashley has several years of experience in research and design through working for Practical Insights as a project manager and graphic designer.

Personal Interests

When Ashley is not at work she is with her new husband, most likely at a school or sporting event supporting 1 of her 3 new step children.Ashley also likes to take the time to go to local painting classes to let out her creativity in a fun way.